Friday, February 2, 2007

It Takes a Village to Put These Ratings in Perspective

It Takes a Village to Put These Ratings in Perspective
By RICHARD SANDOMIR
Published: February 2, 2007
NY Times
Published: February 2, 2007

It was only one of 82 games for the Devils this season, on the road last Saturday night against the Florida Panthers. Not much will be recalled. The Panthers won, 4-2, in front of 18,136 fans at the BankAtlantic Center.

But something quite extraordinary occurred in the New York market: A hockey game broke out on MSG, but almost no one watched.

Only 736 households — a minuscule .01 rating — tuned in.

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