Sunday, January 28, 2007

Must-watch TV? Not exactly

Must-watch TV? Not exactlyAll-Star Game ratings plummet 76 percent from 2004
Posted: Sunday January 28, 2007 2:46PM; Updated: Sunday January 28, 2007 2:46PM

Despite young stars like Sidney Crosby, the All-Star Game didn't bring in the viewers -- drawing just a 0.5 rating in host city Dallas.Jim McIsaac/Getty Images

NEW YORK (AP) -- TV watchers didn't exactly warm up to the NHL's midweek All-Star Game, which experienced a 76 percent drop in household viewership from the previous All-Star Game in 2004.

Wednesday night's game in Dallas drew a 0.7 Nielsen rating on Versus, the cable channel formerly known as OLN. The game was viewed in an estimated 474,298 households and by 672,948 viewers, down from the 1,985,000 households that saw the 2004 All-Star Game on a Sunday afternoon on ABC.

Wednesday's most-watched show, American Idol on Fox, drew an estimated 37 million viewers in the 9 p.m. hour.The NHL ratings drop-off was even greater when compared to the 2000 game in Toronto, which was watched in approximately 2,681,000 households on a Sunday afternoon -- or more than five times as many homes as were tuned in Wednesday.

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