Milner: NHL revenue growing, but its fan base is not
BRIAN MILNERT
he National Hockey League may well be able to deliver the higher revenue it expects this season, but that doesn't mean everything is smooth sailing on the business side of the sport. Far from it.
When the main reason for a modestly improved revenue picture is ticket-price increases, that's already a cause for concern because it means the fan base is not growing. Mix in the fact that too many teams play to row upon row of empty seats, that TV ratings are falling and that a number of U.S. clubs are still struggling to capture a meaningful share of the lucrative corporate market (which is the key to their survival), and you have a recipe guaranteed to produce serious headaches in coming years.
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