The NBA signed an 8-year extension with ESPN/ABC and TNT today.
The previous NBA/ESPN deal was valued at $765 million a year. Something tells me this new deal trumps that."This agreement sets a new standard -- it is the most expansive package of rights we've acquired from a major professional league in our 27-year history," ESPN president George Bodeheimer said. "We're thrilled to take a major step forward in our relationship with David Stern and the NBA with this broad, global agreement. The scope of this deal and the new rights we obtained offer us tremendous opportunities to serve NBA fans like never before -- in the U.S., around the world, and through any device."
1 comment:
Well, after seeing the low ratings the NHL got for the cup finals, it's not like Bettman is negotiating from a position of strength.
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